AdCouncil's "The Number One" campaign was to raise awareness that gun's are the number one killer of kids and teens in the U.S. We created 3 pages and a video social campaign with brand elements and fonts from their existing campaign, but we created our own systems to organize the 50+ quotes and stories we had that combined text, illustration, and video in a digestible and engaging way. The campaign remained non-partisan and personable with a handwritten, notebook like feel. It was wildly successful on our site and on social media and YouTube, both with overall impressions, press, and thoughtful conversations happening in the comments.