tour design

Florence and the Machine Tour, “Too Fast for Freedom”


11 x 17, Digital, 2015

These posters were a set of the British musician Florence + The Machine for Digital Tools for Design. The black and white image was created in illustrator from her tour, “How Big, How Blue, How Beautiful”, image. For the first poster, I decided to incorporate the clouds because the name of the tour is referencing the sky, and I decided on the repetition of Florence because her music is very rhythmic and often repeats the same lines over again. The second image overlays lyrics from one of her popular songs and embodies the bold but earthy feel to her music. The final image is specifically for the Hollywood bowl which has an arch like the gradient in the background and also embodies the earthy and wholesome aesthetic she possesses.