dirty
Rebranding College Apartment Complex, “Dirty”
Presentation, Advertisements
11 x 17, Digital, Photo, Type, 2016
After looking at my Los Angeles/USC college apartments website that branded themselves as “luxury” and “premiere” when they were really run-down and full of college student’s residue, I decided to rebrand them satirically for Design III. I started with 6 words, which had 10 connotations, which led to 8 fonts, 6 photos, 20 logos and 2 advertisements.